Jik'iZinto
A youth movement for South Africa, on screen, on the dancefloor, in your phone and on your street.
Made with young South Africans, about what they told us matters most: their minds, their bodies and their money.
Almost half of young people in South Africa are out of work. Give them a reason to hope, and the tools to act on it, for their minds, their bodies and their money.
It's our time
Watch the manifesto film →Our manifesto film. A rally cry for young South Africans to step up, step out and seize the moment.
Made with them.
Loud on purpose.
I led the development of the Jik'iZinto brand, co-creating it with young South Africans. Their slang, their music and their attitude, in colours you can't scroll past.
On the street. Big type, bold colour, built to be read at a glance.
In their words. Headlines that sound like a friend, not a health campaign.
In their slang. Stickers in the languages of Mzansi's streets and group chats.
56 pages of colour, type, bubbles, doodles and stickers, so every partner and creator could make Jik'iZinto their own.
Not a campaign.
A movement.
Jik'iZinto lives where young people already spend their time, then makes it easy to take the next step.
Watch
DiChipi, a comedy-drama on SABC 1 about three unlikely friends fighting to save their community centre.
Mental health, sex and money, told through friendship, music, comedy and MMA.
Watch the trailer →
Dance
Iskhath' Sam Manje, our anthem with DJ KMAT, Dee Koala and Boohle, plus radio and podcasts.
Music is the passion point that cuts across every group. So we started there.
Listen on Spotify →
Chat
Big Sis, our AI chatbot on WhatsApp and Messenger, for the questions you can't ask out loud.
Low data, confidential, and always with a route to a real person.
Meet Big Sis →
Show up
Community outreach, live Q&As, campus activations and the Jik'iZinto Youth Festival.
The people on the ground who turn interest into a clinic visit.
What changed
Independent endline, 4,079 young womenThe more of Jik'iZinto a young woman lived in, the more she acted. Young women engaging across five channels were over four times more likely to take up economic support.
Compares young women exposed to Jik'iZinto with those who weren't, across four provinces, 2024 to 2026.
The chatbot works best with people beside it
Big Sis was the single platform most consistently linked to young women seeking care. But the biggest jump came when the chatbot and community outreach worked together.
See the AI Health Chatbots →